The Cedar Rapids RoughRiders are extremely excited to have Performance Health & Fitness and Performance Therapies back as the Official Strength & Conditioning Provider of the team (as well as the Official Physical Therapy and Athletic Training Provider). Like the RoughRiders, Performance Therapies was founded in 1999.

David Williams, Athletic Trainer and owner of Performance, is no stranger to the team – he was the Strength Coach from 1999-2005 and helped lead the team to their first Clark Cup victory in 2005. Along with his client work, Williams currently teaches at the University of Iowa, where he obtained a Ph.D. in Physical Therapy and Rehabilitation Science.

Performance Therapies is a physical therapy business with four clinic locations in Cedar Rapids, Hiawatha, Kalona, and Coralville.

Williams also owns Performance Health & Fitness, a 25,000-square-foot facility in Coralville. The full-service health club offers group fitness classes, personal training, health coaching, nutrition coaching, strength and conditioning, and more.

Coach Carlson and the current RoughRiders have already begun learning from Williams as they get set to return to action in 2021-22.

To learn more about Performance Therapies, visit

To learn more about the Cedar Rapids RoughRiders, visit

For media inquires or high-resolution photos, contact Marketing & Communications Director, Mary Brown ( 


Performance Health & Fitness is your next gym home. We have a welcoming and supportive staff, an expansive selection of strength and cardio equipment, unlimited group fitness classes, a program to support members who want to make a change but don’t know where to start, and award-winning personal trainers.

Try us out for free with a 7-Day Trial Gym Membership.
Offer for local, new visitors only. Must be 21 or older.

7-Day Trial Request

Performance Health & Fitness
3290 Ridgeway Drive, Suite 1
Coralville, Iowa

Located just East of Hwy 965 on Forevergreen Road. The right entrances are for Performance Therapies and Ridgeway Dental. The doors on the left of the building lead to Performance Health & Fitness’ main entrance.

Performance Health & Fitness Location Map